You’ve heard the rumblings on Wall Street. The murmurs across the financial centers of London, Paris, and Shanghai. And now we can confirm– ALEXIS CARRINGTON COLBY IS STAGING A HOSTILE TAKEOVER OF PRINCESS ANIMAL.
Why? Pure jealousy. She’s always wanted what we have–incredible yarn, needles, and books–and she’ll stop at nothing to get it.
And we’ll stop at nothing to stop her–including committing corporate harikari. That’s why WE’RE SHUTTING THE DAMN DOORS ON FEBRUARY 28th.
But before we do, we’re having the best sale you’ll ever experience in your life:
Starting FEB 2:
ALL YARN: 40% OFF. You heard us. 40%.
ALL NEEDLES, HOOKS, AND NOTIONS: 40% OFF. Because you need something to knit all that yarn with.
ALL BOOKS: 30% OFF. We don’t Alexis stocking her library with the best craft books in SF.
Remember, we want to leave her with NOTHING, so you must come and buy it all.
Some rather important details:
Serendipity is NOT closing. Not one little bit. No, Alexis only has eyes for Princess Animal.
The Kraft Ins will continue as always, every other week or so. Our hearts will go on.
We will be having a big fat party on February 15th to celebrate, stuffing ourselves full of champagne and caviar. More to come on that later, but mark your calendars now.
This is how Alexis operates. Only you–the stalwart Princess Animal Army–can fight her. How? By cleaning us out before she gets her dirty paws on amazing yarn by Madeline Tosh, Sweet Georgia, The Fibre Company, Cascade, Zauberballe, HiKoo, and so, so, so much more.
Got questions, confusion, kudos? Don’t cry for us, Argentina. Instead, email us at firstname.lastname@example.org.